Digital Marketing Manager

Integrated Psychiatric Consultants | Jul 2023 – Feb 2024

• Planned and monitored digital marketing campaigns, delivering weekly and monthly reports

• Managed CMS software to create and curate digital content and evaluate CRM marketing tools

• Analyzed SEO/SEM trends and insights to inform content strategy

• Promoted brand recognition through various channels such blogs, videos, program spotlights, whitepapers, and other avenues

• Educated B2B and B2C target audiences on behavioral health topics

• Implemented sales sequences, generating leads using a range of data insight tools and communication methods

• Collaborated with the Marketing, Business Development, Operations, and Recruiting teams for other task development and execution

Health, Science, & Wellness Content Writer

Shroomer | Dec 2022 - Aug 2023

• Crafted engaging and informative articles on health, wellness, and fungi integration topics

• Conducted in-depth research to support article content and ensure accuracy

• Integrated storytelling techniques to create captivating narratives

• Collaborated with the editorial team to meet content deadlines and maintain editorial standards

• Implemented SEO strategies to optimize articles for search engine visibility

• Assisted in content planning and ideation to align with target audience interests

Research Content Writer

Psychedelic Science Review | Nov 2020 - Jan 2023

• Proficiently researched and conducted thorough literature reviews to produce unbiased, evidence-based articles and educational content that is substantiated by scientific evidence to further public access to quality information on psychedelic science, plant medicine, and alternative medicine

• Utilized marketing strategies such as search engine optimization and email copywriting to increase website traffic and enhance reachability

Membership & Development Associate

NSU Art Museum | Jan 2019 - Aug 2020

• Successfully managed and maintained the museum membership program, ensuring the smooth execution of various events, exhibitions, performances, docent tours, excursions, and other programs

• Confidently built and maintained strong relationships between museum visitors, members, patrons, donors, sponsors, benefactors, and the community

• Maintained the database of membership accounts, promoting and processing new, renewed, and upgraded memberships, and responding to membership and ticket inquiries resolving solutions swiftly and efficiently

• Created marketing and other graphic design materials for museum-related events

• Conducted thorough research for the development of the Diversity, Accessibility, Equity, & Inclusion (DE&I) program

Digital Marketing Consultant & Event Coordinator

Freelance/Contract | May 2012 - present

• Provided a comprehensive range of specialized services in marketing & communications, social media marketing, brand promotion, event planning, community outreach, and project coordination, and other marketing duties for diverse companies and organizations

• Utilize storytelling techniques to create compelling written content and graphic designs for a wide range of media platforms - from social media to web and mobile that resonate with target audiences

• Incorporate SEO best practices to drive organic website traffic and increase search engine rankings

• Manage content infrastructure, monitor content performance, conduct audits to ensure ongoing maintenance, and analyze data to improve engagement and conversions and uphold product data accuracy

• Update websites and newsletters using HTML coding, and ensure technical copy is clear, well-written, and of high quality